Objective: The long-term stewardship and preservation of our energy resources, primarily through gifts or donations of mineral and/or royalty interests.
How we meet our Objective: Continually expand our online presence to reach a wider audience of prospective donors, as well as the creation of highly-targeted mailings informing mineral owners of our Vision and how they can help. With increased funding, we can conduct online and physical advertising campaigns to reach a targeted audience.
Project Term: This is a ERGF core project, with an ongoing term.
Objective & Quantifiable Success Tracking: Success for Project MSI is measured by objective and quantifiable data. We collect data on the number of outbound contacts, the number of inquiries we receive, both solicited and unsolicited, the number of inquiries that result in a donation, the size of the donated minerals, the income the donated minerals may generate, and what return on investment we obtain for minerals donated as a result of our outreach efforts. With increased funding, we can conduct more personal or targeted outreach, or even strategically purchase mineral rights for safeguarding in highly sensitive areas.
